Introduction
Ireland’s Digital Readiness Monitor, created by .ie (the trusted national registry for over 330,000 domain names), in co-operation with the Irish Institute of Digital Business, Dublin City University, together with the JE Cairnes School of Business and Economics at the University of Galway, provides an analysis of Ireland’s progress on digitalisation.
This report uses a website and associated technologies as a proxy for an organisation’s degree of digital development.
The report introduces a new national measure of digital readiness – the Web Technology Intensity Score – comprising 11 signal categories, that presents a more holistic view of digital readiness for the entire country of Ireland in the years 2021 and 2022.
Key Takeaways
Ireland’s Digital Readiness Monitor shows the 36% of websites in Ireland have a low or very low level of sophistication. This should be a major cause for concern and action.
At the other end of the spectrum 27% of websites in Ireland have a high or very high level of sophistication, showing there is considerable room for improvement.
In the two-year study of datasets for 2021 and 2022, websites in the business categories of style and fashion; shopping; adult; hobbies and interests; food and drink, had high or very high levels of sophistication. Websites in the categories of technology and computing; finance; automotive and vehicles had low or very low levels of sophistication.
This report is an invaluable source of information for policymakers, businesses, membership organisations and training agencies. It provides policy makers with original empirical data on which to base their strategies, tactics and decision-making.
