How personas lend a human touch to your website

Creating an accurate, insightful picture of the customers that are visiting your website doesn’t need to be a costly, time-consuming or complicated process. You also don’t need to rely on gathering (and trawling through) complex datasets.

To understand your customers on a deeper level, we take a look at how to develop website personas, which are fictional (or semi-fictional) characters that represent the several types of users (and potential customers) visiting and interacting with your website. These can lend a human touch to your website.

This guide is intended to help you get started researching and building effective website personas that can be easily updated and refined over time.