UX and UI: Build better user experiences

UX is short for user experience and can be defined as how a user experiences (or reacts) to your brand’s products, services – or website. We’ve all had our fair share of bad website experiences. And when it happens, you’re often left feeling annoyed, confused and frustrated at not being able to accomplish what you set out to do. To ensure your customers don’t experience this, we take a look at how improving your website’s user interface (UI), which involves your website’s physical attributes such as overall navigation, dropdown menus, buttons and more, can power a positive UX.

This guide is intended to help you understand the co-dependent relationship between UX and UI, and outline the practices you can follow to better your website’s user experience.