Build strong SEO into your website

You’ve painstakingly put together your content and gone through the process of building a website for your business. Now, the challenge is how do you ensure your website is seen and reaches your desired audience?

This is where search engine optimisation (SEO) comes into play. SEO can be defined as a set of practices that help your web page reach a higher or more prominent position in organic search results.

In short, the higher your site ranks in search results pages, the more visible your business is. The higher your visibility, the more visitor traffic (and transactions) you have the potential to generate.

This e-book outlines what makes for good SEO and the practices you can follow.