Powering up conversion rates

Irish retailers are increasingly offering their products and services online and this trend has accelerated due to impact of Covid.

We felt it was timely to offer insights on how to turn website visitors into paying customers, a process known as Conversion Rate Optimisation (CRO). We invited leading digital expert Ger Keohane of StudioForty9 to share his expertise and recommendations on best practice in this area.

This e-book provides a detailed breakdown of the steps an SME can take to increase conversion rates using the E-commerce Maturity Model framework.