.IE and Retail Excellence Web Health Report

Security and compliance [continued] Key takeaway Website security features are more important than ever. Most website users are familiar with CAPTCHA and using it will assist to stop malicious bot activity. Key takeaway Every business selling online should have the latest version of a security certificate. Those that don’t will have their website demoted by search engines and their customers might not be able to find them online. Security certificates Online security has never been more important and businesses need to ensure that their websites use appropriate security software. TLS (Transport Layer Security) is the most widely used method to encrypt communication between a website and its visitors, protecting customer’s data from being intercepted by cyber criminals. It is very encouraging to see that 91% of REI member websites in this report have TLS installed. 20% have an earlier version of TLS and the recommendation is to upgrade to the latest version. Captcha CAPTCHA is effectively a test to ensure that the website visitor is a human and not a bot. It helps to stop automated abuse of a website and makes online shopping more secure. Adoption is low across all company sizes. 91% of REI members have a working security certificate 22% of REI members use CAPTCHA on their websites Top 5 categories with Captcha % adoption n Telecoms Garden Café Books, Music, Stationery, Toys, Games Homeware, Giftware 75% 42% 31% 29% 29% .IE and Retail Excellence Web Health Report 9